The first ever Indie Beauty Expo – iBE – will take place on August 27th at the Altman Building in New York City.

Jillian Wright, one fo the show’s co-founders said:

“When I decided to get into trade shows, I couldn’t find one that really suited my brand and its needs. I wanted my brand to be frontline and center, but at large expos or big brand shows, brands like mine are more often treated like side stage attractions. I became frustrated by this, and so, last year, I decided to do an event myself. I wanted to curate an environment of luxury, to host special brands.”

Read more in Beauty Packaging’s Online Exclusive – Indie Beauty Expo: Giving the Little Guy a Helping Hand, where contributing writer Jeremy Kerstetter explains more about the concept behind the show, and reveals a few of the participating brands.

Photos: Indie Beauty Expo on Instagram, @indiebeautyexpo